3.18.2013

the one thing: paskho by patrick robinson.


featherweight cashmere and modal henley, $99; warrior trouser with oversized tie, $99


featherweight cashmere/modal tank, $75 and combat pant, $99; urban bomber jacket with asymmetrical zip, $125

patrick robinson has done it all in the fashion world—he's worked for giorgio armani, was head designer at anne klein, revived perry ellis into a younger, hipper brand, modernized paco rabanne, and brought a fashion slant to the gap. now the designer is back doing what he does best—designing. his new venture is called paskho, the ancient greek word for passion. it's not traditional ready-to-wear, rather it's luxury activewear and lounge clothing. traditionally when you think of activewear, it's yoga pants or sports bras, and loungewear conjures up images of velour tracksuits or leggings, but paskho has a more urban feel and is made with fabrics like featherweight cashmere, cotton slub, or modal. instead of selling to a store or site like nordstrom, saks, or shopbop, robinson is funding paskho through a kickstarter campaign, which is over half funded. every donation level (except the lowest) will get you a piece from the collection, and because he's cutting out the middleman, the prices are pretty affordable (from $45 for a women's slub tank to $575 for two pairs of pants, two tees, a jacket, a tank, and a henley). future collections will be crowdsourced, so only pieces that customers love will get produced and no excess inventory means lower costs. in a world where buyers and fans have much more interaction with brands via social media, why not let them have a say in what gets sold? i'm rooting for robinson and can't wait to get my paskho pieces in a few months (which means he needs to reach his goal, so contribute here).

what do you think of the idea and designs behind paskho?

paskho blog / twitter / facebook / pinterest

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