shop small holiday: black friday and shop small saturday.

as i mentioned on tuesday, i'm shopping small this holiday and visiting my favorite local shops to pick up gifts for friends and family, plus little items for the home. check out the deals that are being offered today and tomorrow, and come back monday for a list of shopsmall cyber monday deals...happy shopping!

a b fits, 1519 grant between union and filbert
20% off select styles and 10% off jeans for shop small saturday
10% off on cyber monday with code "need it"
20% off $350+ or more with code "stuffed turkey"

acrimony, 333 hayes between franklin and gough
30% off everything online and in store with code THANX30

alyssa nicole pop up shop, the gatehouse, ft. mason, marina and laguna blvds.
saturday 10am-2pm, champagne and meet alyssa nicole from 10:30-11:30am

asmbly hall, 1850 fillmore between sutter and bush
10% off $100, 15% off $200, 20% off $300

azalea, 411 hayes at gough
25% off storewide (excludes jewelry, comme des garcons, apc, and john elliott)
use code 25BLACKFRIDAY online

bell jar3187 16th street between valencia and guerrero
20% off all merchandise, 30% off clearance with code blackmagic

credo beauty, 2136 fillmore at sacramento
free gift with purchase of $75 or more with code CredoHoliday

cuyana, 291 geary street, 2nd floor (at powell)
donate to lean closet and receive a credit toward fewer, better things; more info here

elizabeth charles, 2056 fillmore near california
30% off select fall/winter styles

freda salvador, 2416 fillmore street between jackson and washington
30% off fall styles

heidi says, 2426 fillmore between jackson and washington
$25 off $150,  $50 off $250, $150 off $500, $225 off $750 full price and sale merchandise at the collection store and the shoe salon (2105 fillmore street at california), excludes jewelry

harputs, 109 geary street (at grant), 2nd floor
30-60% off selected items

le point, 301 valencia at 14th street
20% off everything in store through sunday

les mechantes, ghirardelli square, 900 north point
20% off everything online and in store with code SALE20
paper epiphanies pop-up saturday 11am-5pm with letterpress cards, champagne and live calligraphy by curlicue designs

luna boutique, 3490 sacramento at walnut
20% off regular price outerwear and boots, 30% off select fall merchandise

mira mira, 3292 22nd street at valencia
35% off 10am-12pm, 30% off from 12-2, 25% off from 2-4, 20% off 4-6, 15% off 6-7 (excludes sale & jewelry)
check out the promos for the rest of the weekend

modern citizen
spend $100 get a $10 gift card; spend $200 get a $25 gift card; spend $300 get a $50 gift card, spend $1000 get $100 gift card with code GIVETHANKS

rand + statler, 425 hayes street at gough
25% off storewide (excludes jewelry, comme des garcons play, comme des garcons)

st. frank, 3665 sacramento street near spruce
15% off with any order with code SAINTLYSTEAL15

toss designs, 2185 chestnut and 3509 california street
20% off your entire purchase

other fab local shops to check out:
dish, 541 hayes between octavia and laguna
elle-meme, 1210 union at hyde
esqueleto, 482a 49th street, oakland (donating 10% of sales to the sloan kettering memorial cancer center)
ethos, 333 sutter between grant and stockton
hudson grace, 3350 sacramento between presidio and walnut (housewares and coffee table books)
jessie black, 3252 sacramento between presidio and lyon
joshu + vela, 3042 16th street
juicy news, 2181 union at fillmore (great cards and fashion books)
metier, 546 laguna between hayes and linden

picnic, 1808 polk street near washington
rare device, 600 divisadero at hayes
seedstore, 212 clement between 3rd and 4th avenues
welcome stranger, 460 gough between grove and hayes

photo of sacramento street shops by kim mitchell stokes


go/see/buy: heather day x bonmot.

'tis the season for gifting—and gift guides. a few years ago i did shop small holiday featuring small businesses, local and beyond, on and offline, and this year with the economy being what it is, i'm again trying to buy gifts and holiday goods from small businesses. one that i discovered a while back is bonmot (means "good word" or commonly "good one" in french) designed by rebecca rauth. after working in product development for old navy and piperlime for over ten years, rauth started her own company a year ago, focusing on well made sophisticated classics with a bit of wit (like a collection based around shark week). she uses the finest silks (like you'd see from high-end brands) and finishings, and everything is designed and manufactured right in san francisco.

for her first collaboration, she partnered with oakland fine artist heather day, turning day's paintings into prints that are used on tops, dresses, and notebooks. i immediately gravitated towards this graphic black and white mini dress with a side ruffles and a dropped waist. it can be worn in so many ways—with sandals in the summer, booties or over the knee boots for cooler weather, or a bit more unexpected by pairing it with sleek black jeans and suede pumps.

read more about their partnership on the styleline, heather's thoughts on fashion and art on her blog, and shop the collection here. bonmot pieces make a great gift or a treat for yourself.

one // heather day x bonmot dress c/o, j brand jeans, manolo blahnik pumps, super sunglasses, banana republic earrings, céline clutch, hérmés and miansai bracelets
two // heather day x bonmot dress c/o, madewell jacket, stuart weitzman boots (similar at a steal), super sunglasses, chanel bag, accessorize hoops, hérmés and miansai bracelets

photos by lydia hudgens


the new look: fall formal.

a few weeks ago, my very good friends got married in the most incredible setting, the palace of fine art. outdoor weddings—especially this time of year—can be tricky because in san francisco it's usually sunny but can be chilly in the shade. you also don't want to be too formal for a ceremony that isn't in a church. this dress from bcbg is the perfect mix of formality with the long length and sexiness with the sheer hem. i also loved the metallic shades mixed with black ponte side and waist, which add a bit of stretch. because when you're dancing and eating (in this case, yummy bites from tyler florence's wayfare tavern), you don't want to be too constricted...

vintage jacket (similar), bcbg dress, vince camuto sandals, bauble bar earrings, super sunglasses, chanel clutch, vintage bracelet (love this one) and ring

photos by lydia hudgens


the new look: fall textures

now is about the time to break out the leather pants and the cozy cardigans—although i've been wearing this cardigan (or is it coatigan?) for a few weeks. it's from aritzia, which has become a new favorite for chic, elevated basics. this sweater is so freaking soft, has the slightest hint of stretch, and comes in seven colors and six sizes, basically something for everyone. it looks great here with more polished pieces, but i'm also looking forward to wearing it aprés snowboard with fleece sweats and a hot cup of cider...

artizia cardigan, gap tank, helmut lang pants (old, similar here and here), schutz pumps, goyard pouch, super sunglasses, j. crew necklace (similar), ben amun earrings (similar)

photos by lydia hudgens


editorial focus: sneaker chic.

so much to love in this editorial from cover magazine featuring aymeline valade (who appeared as betty catroux in saint laurent). these looks are so put together using pieces you probably have in your closet—denim jackets, pleated skirts, sequins, suiting, peacoats—and everything is paired with new balance sneakers. so chic.

get the look below...

cover magazine november 2015 / model : aymeline valade / photography ; rasmus skousen / styling: karin smeds / hair: lasse pedersen / makeup: trine skoth / images via visual optimism and dna models


the new look: downtown pink.

i'll be honest—the 70s thing that's all over fashion right now is not really me. i talked about it a bit here, but flared jeans, psychedelic prints, and the like that have explored recently (mainly thanks to gucci and chloe) aren't my bag. but a few weeks ago while perusing asos, i came across this dress that had a definite 70s vibe. i could totally see the top part of this dress with a longer, tiered maxi skirt and in a crazy print. thankfully this dress is a solid (pink, not something i'd normally go for) and short (something i would totally go for), and i thought what the heck. that's the thing i believe with trends: you have to find the ones that are right for you, and it's ok if every hot thing that comes down the runway or that's in vogue magazine isn't your style. maybe you can incorporate it into your wardrobe in a small way (like a fringed purge or platform sandals) or not at all. you do you.

asos dress, schutz sandals, super sunglasses, chanel bag, vintage earrings, dannijo bracelet (clear version, similar under $50)

photos by alex drysdale


fall inspiration.

it seems san francisco has moved beyond its indian summer and into fall (save for a few warm days or two), and i am happy to finally bring out more cozy sweaters, drapey knits, and tweed or furry jackets paired back to a classic white shirt (albeit slightly oversized) and worn-in denim. still loving a skinny jean but also newly devoted to a tomboy/girlfriend/vintage levi's fit. also into adding a suede or snakeskin heel to add a bit more texture.

images via 1 / 2 / 3 / 4 / 5